Services / Experiential Marketing
Experiential Marketing
Brand activations, product launches and audience experiences.
Experiential work is about the moment an audience meets a brand in person. We design and produce activations, launches and audience experiences that give people something to do, not just something to look at.
Each activation is built around the objective: awareness, trial, a product reveal or a specific audience conversation. We translate that into a concept, a spatial plan, a run of show and the content that documents it.
We coordinate venue requirements, suppliers, technical needs and on-site delivery, and capture the activity as content for later use.
- Product launches and reveals
- In-store and mall activations
- Event-based brand engagement
- Sponsorship activations
- Campaign content captured on site
Deliverables
- Activation concept and creative direction
- Spatial and layout planning
- Run of show and on-site coordination
- Supplier and technical coordination
- Host and presenter coordination
- Photography and video capture of the activation
Enquiries
Send a brief or an enquiry and we will respond with an appropriate scope and production approach.
From the first conversation to final delivery.
Discover
Brief, audience, objectives, budget and delivery requirements.
Develop
Creative direction, defined scope and the production plan.
Produce
Creative work, personnel, suppliers and technical requirements coordinated.
Deliver
Review, agreed revisions and final materials in the specified formats.
Questions we are often asked.
Do you produce the activation or only the content?
Both, depending on the brief. Some clients need the experience produced end to end; others need documentation and campaign content around an existing activity.
Can an activation include live entertainment?
Yes. Entertainment programming can be built into the activation and coordinated with the rest of the production plan.
Work connected to this division.
Often produced alongside this division.
Ready to scope a experiential marketing project?
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